We're Struo 👋

struō (verb) — to compose, construct, build

We started Struo Labs in 2023 as two blokes with over 10 years of combined experience who love designing interfaces, building things, and solving gnarly problems. We’re a web design and development agency for Australian businesses that want more than a template — they want a site that’s fast, accessible, easy to manage, and actually converts.

This is our first post, so I thought I'd take some time to run you through who we are, what we do, and why we do it.

Who we are

• Two hands-on founding engineers who design, code, and ship beautiful products.
• Based in Australia and working with clients nationwide.
• Comfortable across strategy, UI/UX, and full stack web development.
• Pragmatic, no‑BS operators — we care about getting shit done.

We founded Struo Labs so we could focus on the fun stuff, build quality products for the web, and help like-minded businesses grow.

What we do (and do well)

• Web design: brand-aligned, conversion‑focused interfaces.
• Web development: modern, scalable builds across any stack you can think of.
• Performance + SEO: Core Web Vitals, technical SEO, and content structure that ranks.
• Accessibility: ensuring your site is up to scratch for all walks of life

If you need a fast, reliable, easy to manage, beautiful product, we're your guys.

Our philosophy

• Build things that work: pretty is good — but sometimes you need more than pretty to make you money.
• Simple beats clever: fewer moving parts means fewer headaches for you later.
• Own the outcome: we partner with you from strategy to post‑launch, not just hand over files and vanish.
• Have fun: we’re here to build great shit and enjoy the process.

How we work

1. Discovery and direction
2. • Understand your goals, market, users, and constraints.
   • Prioritise features that move the needle. Not every idea belongs in version one.
2. Design that converts
3. • Wireframes, UI, and content structure mapped to your customer journey.
   • Clear value props, social proof, and fast paths to action.
3. Build for performance
4. • Maintainable code, clean semantics, and smart infrastructure.
   • Accessibility and SEO from the start.
4. Launch and optimise
5. • Ship fast, watch the numbers, then iterate.
   • Ongoing support to keep things quick, secure, and growing.

The stack we love

• Frontend: React, React Router 7, TypeScript, Tailwind.
• CMS: Headless (Payload/Strapi), Shopify.
• Hosting: Sites & data hosted right here in Aus.

We pick the right tool for the job, not the other way around.

What you can expect from us

• Speed: sites that feel instant, especially in Australia.
• Clarity: plain‑English comms, transparent timelines, and demos as we go.
• Ownership: you own the deliverables and code. No surprises.
• Compliance: privacy, consent, and accessibility aligned to Australian standards.
• Results: clear goals, tracked events, and reporting tied to leads and revenue.

Why we started this thing

We’ve both spent years in corpo-land shipping code, but the freedom & satisfaction comes and goes. The best projects? They all had the same ingredients: a small team, clear goals, and the freedom to solve problems properly. We created Struo Labs to do more of that — build useful, performant websites with clients who value craft and candour.

Our promise

• We’ll tell you what we’d do if it was our money.
• We won’t sell you features you don’t need.
• We’ll protect your users and your data.

Ready to build?

If you want a site that loads fast, ranks, and turns visitors into customers — let’s chat!

Thanks for reading our first post. We’re stoked to be on the tools and keen to build something great with you.